If you’re in advertising, in any size market, you gotta be excited when November 3rd arrives. Political Ad Season is despised by just about everyone I’ve met…in and OUT of the business. The money spent is a testament to the size of the egos and amount of power to be had … no matter what level – even a small town. It makes me sick considering my local women’s shelter has just had to cut two more beds and turn away more women and their kids.
This is the first time in 28 + years we’ve been deluged by politicians. Media buying, copywriting, video shooting, audio taping, meeting, checks flying, e-mailing, phone calling, pre-empting (“You got bumped. Would you let us put you in Monday Night Wrestling?”)…it goes on. While none of the ones we worked with are bad people, I wouldn’t want them as regular clients.
The political marketing process on this level (and maybe others, though I doubt it) is “shoot from the hip, last minute decisions, a large amount of posturing, and waaay too many Indians.” Ya know, guys, if it’s that important, then why didn’t you spend more time planning….it’s not like you didn’t know when it was going to be November 2nd.
We don’t formulate the “message”, we just make it look good. We didn’t have anyone as titillating as Christine O’Donnell, (what an opportunity-this is my FAVORITE one) but we hope our guys win Tuesday. Then we can get back to work.