Simple.
Bold.
Definitive.
All logo work should be this good.
Posts Tagged ‘Creative’
Outstanding Design
Sunday, May 16th, 2010Beautiful & Positive
Friday, March 26th, 2010In a belligerent, hostile atmosphere that has become the American personality, let’s end the workweek with something so positive and beautiful it should melt the most cynical heart. Then you should read the story of how it was developed. THIS is creative excellence. I’m off now to a wine-tasting weekend.
Darned Good Design
Tuesday, March 23rd, 2010Doncha love great design work? The simplicity says it all, gets the point across nicely and is beautifully done. Here are some of my favorites, but it was all good. Check them out HERE.
The Construction of a Commercial
Sunday, March 21st, 2010In my sports crazed household, this spot really caught our attention. Beautiful imagination at work, using the metaphor of construction, “building” young people. In a maybe too-short interview, hear how they made it…then you’ll see the final effort. Nice!
Designer versus Client
Thursday, December 3rd, 2009The timing on this is perfect because I’ve been fighting this battle with the cretins…I mean clients…for the the last two weeks. Like the new client (a very nice one, though) who brought me some logo ideas for his his new place, saying “you know, my wife has a good eye and is very creative.” ARRGHH! I love it when he says “Are you going to do it in Microsoft Word?” HA! A big thank you to Robb for sharing this…it’s spot on.
Creativity that inspires
Wednesday, August 19th, 2009Let’s forget about big greedy ad agencies, health care reform and the impact of social media on the short future of the newspaper industry for a moment. Be mesmerized now by something really refreshing. A big nod to SULLIESeverything for posting this. I was so blown away I had to share it. It’s worth your 8 1/2 minutes. (Who knew the Ukraine even had TV….just kidding.)
A Spam Comeback?
Tuesday, June 9th, 2009I’m anxiously awaiting the new television commercials for America’s Favorite Meat in a Can, SPAM, done by BBDO in Minneapolis. (I think their web site must be under construction-they should call me.) While I wait to see the new culinary creative, I decided to do a little Spam Research.
According to the official Spam web site there are 13 varieties. Hormel introduces the sweet, spicy pink “meat” in 1937. Edward R. Murrow mentions Spam for Christmas dinner in 1942. In ’46, the Hormel girls make the scene. Spam with Cheese Chunks make an appearance in 1971, and in 1991, you can order official Spam merchandise from the catalog. You know it’s relevant when Spam gets a spot in the Smithsonian. There’s Spam with Bacon, Spam Lite, Spam Hot Dogs and Spam spreads and Hickory Smoked Spam. Spam Festivals, Spam Fan Clubs, and Spam Recipe Contests. (Take a deep breath here) You can buy Spam T-shirts, hats and magnets, Spam Salt & Pepper shakers, steins and shot glasses. A Spam joke book and thimble, too. There’s even a Broadway Show and Spam Music.
It seems that more than 5 billion cans have been produced since 1937. In America, roughly 3.8 cans of Spam are consumed every second each day – 228 cans per minute, 13,680 cans an hour. (Somebody check my blood pressure, my sodium level feels a little outta balance.)
Given these lofty numbers, BBDO better be showing us something pretty good.
Thanks to Brand Professionals for the heads up…can’t wait to see the reinvention.
A furniture store for ALL people.
Friday, May 1st, 2009NO…we did not produce this, but damn, I wish I had. What a great addition to anyone’s demo reel. (And from High Point, North Carolina, too…the Furniture Mecca….what were they thinking?)
(Thanks to my friend Kathy (the best chick announcer ever) for bringing this to our attention)
The Language of the Idea
Friday, February 27th, 2009When you’re trying to sell your ideas, it really comes down to the wordsmithing, doesn’t it? We spend so much time developing the work that we forget about the most important work, the presentation! Gotta get the client to see what we see, damn it. In Hooterville, we don’t have a lot of time to prepare this kind of work but we realize its importance just the same. When it comes to the new Pepsi Logo, maybe Peter Arnell had TOO MUCH time on his hands.
Thanks to Musings from an Opinionated Sod, I just got a look at the Breathtaking Presentation Peter Arnell presented to Pepsi. Mr. Arnell has been dubbed a “Fucktard” George Parker, who is right on (What exactly IS a Fucktard?). This Arnell guy is one great salesman to have gotten Pepsi to believe all this gobble. I realize MUCH has been written about this already, but if WE made a presentation like this to the common folk in Hooterville, we’d be laughed out of the room.
We’ve been passing this around, really trying to understand it…I mean, my God, it’s PEPSI! One of our designers said: “ What a horrific collection of utter bullshit. And in the blueprint section they leave out the Fibonacci sequence, the natural phenomenon of ALL inclusive design and only invented by GOD (discovered by Fibonacci), and replace it with more bullshit. That’s inexcusable, but probably pandering to the Godless masses of humanity who gorge themselves on this high fructose corn syrup laden product.That’s why I drink Coke”
I Love This Guy!
Trying to get a client to understand WHY you want to do something is as important as the creative you developed. It’s like John Madden said: The most important member of a football team is the owner. So, in turn, the most important player of our creative team is unfortunately the client, who does indeed have the right to make the wrong decision.
You know, just because you work in Hooterville doesn’t mean you’re a dumb-ass.
Peter’s body language suggests pouting…
Nobody likes my new logo!!
Yuk.
Thursday, February 19th, 2009This might be one of the nastiest things I’ve ever seen. Someone actually paid for this commercial? Define this target audience, please. Is it Men? Nerdy Men? It can’t be Women…can it?
I can’t even imagine pitching the idea, let alone producing it. Is it supposed to be funny? And what does it have to do with the product? Who is the product? I forgot while being mesmerized by armpit hair flying in the wind.
Say what you might about Hooterville, but the women here shave.