Guaranteed to knock the cynical right outta you. Pretty much a flawless pice of creative. (VIA)
Posts Tagged ‘Creative’
Every Miracle-Pampers
Thursday, May 26th, 2011Talking to your audience
Thursday, March 3rd, 2011I wish we were able to deliver something half this amazing for a “Dont Text and Drive” campaign we’re working on in Hooterville. This is simply genius stuff and talks directly to the target audience with substantial impact…for virtually no budget. Click the link and be impressed.
Cry for help
Monday, February 21st, 2011Admit it. You’ve had days like this…we all have. (via)
There’s an App for That!
Friday, November 5th, 2010Nice to see Sesame Street staying current. Never miss a chance to teach a kid something. (VIA & JR!)
Are YOU Dog Enough?
Wednesday, November 3rd, 2010Thanks to sullieseverything for this find. Such a sweet spot. I love the British.
Braininajar
Thursday, September 16th, 2010This is better than the Ray Lewis effort, which I thought was waaaay lame.
“Unspeakable horror.” HA!
Mesmerizing
Wednesday, September 15th, 2010One of my Internet Guru-type friends hates Google Instant. But I love stuff like this. (via Million Monkeys Typing. A blog I always enjoy!)
The Tasty Ampersand
Thursday, August 26th, 2010Rip it up…
Saturday, July 31st, 2010We should do more of this.
Start a project, then rip it up and start again…and again…and again.
Until we get it just right.
Unfortunately, we don’t get too many chances to refine here in Hooterville. Time is a premium and this sort of self-indulgent activity isn’t subsidisied by small town clients. And it wouldn’t be appreciated. It’s not that the initial effort is “wrong”… it’s that creative development should be a process. There should be time to simmer, to let you understand and absorb what you’re making. Is it “just right”? Is this going to make impact with the audience? How can we write it, shoot it, design it that’s really different than what we did last time? And, once we get a potential customer motivated by the ad we do make, will the small town client not fuck it all up with crappy service or bad store hours?
I can only worry about what we can control. And everytime something goes out the door and on the air, I think of something we could have done better. Because every new day you look at what you’ve done, you see it in a brand new way. If there was only time.







