Last time we talked about social media, I basically went against a current trend that exists in which everyone believes that social media is some kind of business saver. It can be for the right people and business, but it can be a liability for many others.
In this post I want to focus on specific platforms that I believe are effective for your marketing campaigns. I am not going to tell you which platform I like better. What is going to happen is, I’ll outline specific characteristics and benefits of using each platform.
Because there are (seriously) numerous social media platforms (and new ones are being created everyday) I will only focus on the major ones: Facebook, Twitter, Instagram, LinkedIn, Pinterest and Snapchat.
First off I want to say that there is a lot of value in each and everyone one of these tools. However each, focuses on a more specific audience that depends on age, interests and professional personality.