Most Effective Social Media Platforms

Last time we talked about social media, I basically went against a current trend that exists in which everyone believes that social media is some kind of business saver. It can be for the right people and business, but it can be a liability for many others.

In this post I want to focus on specific platforms that I believe are effective for your marketing campaigns. I am not going to tell you which platform I like better. What is going to happen is, I’ll outline specific characteristics and benefits of using each platform.

Because there are (seriously) numerous social media platforms (and new ones are being created everyday) I will only focus on the major ones: Facebook, Twitter, Instagram, LinkedIn, Pinterest and Snapchat. 

First off I want to say that there is a lot of value in each and everyone one of these tools. However each, focuses on a more specific audience that depends on age, interests and professional personality.

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Social Media…The Future?

social-mediaSocial Media is a big thing now. Not just for general consumers, but for ad agencies as well. We have moved from offline advertisement over to online advertisement, but social media holds a very specific and solid position in the ads industry. More and more businesses are promoting their services on the different platforms. As a result, more and more agencies are getting involved with this area.

First things first: Any type of exposure is good. Even if you work on PR, that is good too! In my opinion, we should never be focusing (both as ad experts and business owners) on one specific aspect of marketing. In other words, it’s probably a good idea to keep things mixed up and have variety in everything we do. Also, not all industries are made for all types of advertisement and marketing: some business models may work better offline or with some presence on Google Adwords and another may perform better strictly¬†online.

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