I’m not sure it was as good as the first effort, but still very worthwhile viewing. Gotta admire the chutzpah of the Tourism Folks who seized the moment to put Rockford on the radar!
Archive for the ‘marketing’ Category
Rockford, Illinois Part Deux
Thursday, March 10th, 2011The best Christmas ad I’ve seen
Sunday, November 21st, 2010A billboard I guarantee you’ll NEVER, EVER see in Hooterville. Too good not to share. I think I’ll order one. (via)
My Political Year
Thursday, October 28th, 2010If you’re in advertising, in any size market, you gotta be excited when November 3rd arrives. Political Ad Season is despised by just about everyone I’ve met…in and OUT of the business. The money spent is a testament to the size of the egos and amount of power to be had … no matter what level – even a small town. It makes me sick considering my local women’s shelter has just had to cut two more beds and turn away more women and their kids.
This is the first time in 28 + years we’ve been deluged by politicians. Media buying, copywriting, video shooting, audio taping, meeting, checks flying, e-mailing, phone calling, pre-empting (“You got bumped. Would you let us put you in Monday Night Wrestling?”)…it goes on. While none of the ones we worked with are bad people, I wouldn’t want them as regular clients.
The political marketing process on this level (and maybe others, though I doubt it) is “shoot from the hip, last minute decisions, a large amount of posturing, and waaay too many Indians.” Ya know, guys, if it’s that important, then why didn’t you spend more time planning….it’s not like you didn’t know when it was going to be November 2nd.
We don’t formulate the “message”, we just make it look good. We didn’t have anyone as titillating as Christine O’Donnell, (what an opportunity-this is my FAVORITE one) but we hope our guys win Tuesday. Then we can get back to work.
Which demo is this exactly??
Friday, September 10th, 2010I assume this person has money to spend on some of my clients products and services…he/she can afford a fancy haircut.
Why didn't I think of that! As Seen on TV
Monday, April 20th, 2009
The Obama Chia? WTF?
Check out the CNBC story! This is BIG money in our economic downturn. Think of all the production work-the logos, the layouts, the web sites, the videos – lemme at it! It’s not Peter Arnell work, but hey, it’s paying work and we’ll do a better job for a lot less than I’ll bet they’re paying!
As seen on TV products are all the rage-from Snuggies to Slapchops, these products are being ordered up faster than small town gossip (I love that line). The A to Z listing is pretty extensive. The upside down tomato planter…ingenious. Lucidal, the Cognitive Preformance Enhancer that eliminates Brain Fog….ad agencies across the country should be ordering Lucidal by the pallet load.
The Obama Chia…somebody get me one!
The Zippity Poo-Da was pretty clever, too.
But who can forget the grand master of As Seen On TV?
The Language of the Idea
Friday, February 27th, 2009When you’re trying to sell your ideas, it really comes down to the wordsmithing, doesn’t it? We spend so much time developing the work that we forget about the most important work, the presentation! Gotta get the client to see what we see, damn it. In Hooterville, we don’t have a lot of time to prepare this kind of work but we realize its importance just the same. When it comes to the new Pepsi Logo, maybe Peter Arnell had TOO MUCH time on his hands.
Thanks to Musings from an Opinionated Sod, I just got a look at the Breathtaking Presentation Peter Arnell presented to Pepsi. Mr. Arnell has been dubbed a “Fucktard” George Parker, who is right on (What exactly IS a Fucktard?). This Arnell guy is one great salesman to have gotten Pepsi to believe all this gobble. I realize MUCH has been written about this already, but if WE made a presentation like this to the common folk in Hooterville, we’d be laughed out of the room.
We’ve been passing this around, really trying to understand it…I mean, my God, it’s PEPSI! One of our designers said: “ What a horrific collection of utter bullshit. And in the blueprint section they leave out the Fibonacci sequence, the natural phenomenon of ALL inclusive design and only invented by GOD (discovered by Fibonacci), and replace it with more bullshit. That’s inexcusable, but probably pandering to the Godless masses of humanity who gorge themselves on this high fructose corn syrup laden product.That’s why I drink Coke”
I Love This Guy!
Trying to get a client to understand WHY you want to do something is as important as the creative you developed. It’s like John Madden said: The most important member of a football team is the owner. So, in turn, the most important player of our creative team is unfortunately the client, who does indeed have the right to make the wrong decision.
You know, just because you work in Hooterville doesn’t mean you’re a dumb-ass.
Peter’s body language suggests pouting…
Nobody likes my new logo!!