I know in my latest post I discussed Google Adwords and promised a “part 2” article to dive in deeper into that. In the meantime, I wanted to talk about something that is perhaps even more important than Google Ads: content. The reason being that contents exists anywhere, in any form, and in any advertisement.
So simply put, this kind of marketing is using pieces of content (whether that be articles, videos, phrases etc) to promote specific products and services. So in other words, content is the language we use to communicate our message and product. When you look at a TV ad, all the wording and the speaker’s voice is considered to be content. When you spend countless hours on Youtube watching videos, that is considered content.