adchick

I’ve been horrible blogger, posting nothing for some time. But far more important matters have had to come before this indulgence.

I lost my mother last September and am now in “charge” of caring for an almost 96 year old, and still quite sharp, grandmother. (She has stayed with me during the Blizzard of the Century and I now know that constant chatter DOES run in the family.)

My colleague (and BFF) just lost his mother at a very young 71 years. She was the kind of woman I can only hope to be.

In our Small Shop, indulgences are set aside to keep the plates spinning. We are just four people who all possess a particular set of skills, with an army of independent contractors at the ready. There isn’t another person or department to write the spot, shoot the video, design the ad, or file the paperwork. We are each an entrepreneur in our own right, depending on the skills of the other to make it all go. We need each other to survive.

Although I’ve never worked in a big agency, I imagine there may be a lot of time wasted stepping around big egos. Who has time for this? We have customers to steer through a clients door. There are clients who must be led, taught, scolded, loved, and tended to. Whether its in Hooterville or nationwide, is the objective really so different?

So blogging will take a back seat as real life whirls by. We must be accountable to one another because the business plan depends on it.

I’m the cute one on the right.